Pretty women of London are being murdered, lured by an ad in the personal column. When the friend of pretty Sandra (Lucille Ball) goes missing, she agrees to act as bait for the investigation.
Lurid is classified by IMDb as Film-Noir, but I reject that label. While it does have some noir elements, it completely lacks the most important ones. A remake of a French musical romance, it keeps a rom-com undertone. That original film was inspired by a real-life case that became the last public execution in French history. Lurid was a financial failure, no doubt caused by the studio changing the title to Personal Column during its initial run. Apparently Lured sounded too much like Lurid.
Many old friends visit us here. Everyone’s favorite lecherous old man, Charles Coburn is the decidedly non-lecherous chief inspector. Batman’s Alfred Alan Napier makes an appearance, and personal favorite George Zucco has a sizable role, both appearing in their tenth film I’ve covered. But somebody please tell me what Boris Karloff is doing in this picture! My guess is he was under contract and his name was needed for promotional purposes. His small and inconsequential scene gave him forth billing. But let’s talk of George Sanders.
Before agreeing to work for the police, Sandra sets up an interview at a fancy club owned by Sanders’ Fleming, but doesn’t show. Fleming falls for her based on her voice and the chase is on. Always playing the notorious cad, Sanders was wonderful in this role. It is his performance here that, despite story issues, makes the film worth watching. Villain or not, he is wonderful in all of his roles.
Much has been said of Lucy’s less than stellar early film career and here is yet another example. Not bad, should have been better, and sabotaged by the studio with the title change. But 35 is a bit long in the tooth for a woman striving to achieve A-list status during that era. Not for a man, but certainly for a woman. Despite lots of leading lady talent, it just didn’t happen for her. But things worked out for her in the end. AMRU 3.5.